PrideFest is an annual street fair hosted by NYC Pride in New York City. NYC Treats Tobacco (NYCTT) has hosted a booth at PrideFest in 2022 and in 2023. At the booth, NYCTT team members have provided tobacco cessation resources, connection to the New York State Smokers Quitline, and information about health centers that can assist with tobacco cessation in NYC.
Unfortunately, tobacco use disproportionately impacts the LGBTQ+ community. A 2016 study showed 20.5% of LGB adults smoke cigarettes compared to only 15.3% of heterosexual adults and data demonstrates that transgender adults have highest population of smokers (34.9%) (The Truth Initiative, 2021). This is no accident; the tobacco industry has consistently targeted the LGBTQ+ community through marketing tactics including promotions at LGBTQ+ friendly events such as PrideFest. R.J. Reynolds, a prominent tobacco company, went so far as to name a 1995 marketing strategy targeting the LGBTQ+ community "Project SCUM (Sub-Culture Urban Marketing)" (The Truth Initiative, 2021).
Join us in reclaiming the narrative and creating a better world where queer folx can live long, healthy, and joyous lives. If you are interested in learning more about the importance of quitting smoking or finding resources to help you on your quit journey, check out some of the links below.