Resources
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General Use Photography
View PhotosA selection of photos that are approved for general use in internal and external promotional materials such as websites, brochures or posters. These photos are not approved for use in paid advertising campaigns such as Meta, X, etc.
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Presentation Slides
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Poster Templates
Logo Files
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Long Logo
This version is the primary School of Global Public Health logo to be used by default on all internal and external communications. It is also best used for outside audiences where the full name adds additional information. It is used when the communications would benefit from a more formal approach.
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Short Logo
This version can be used in instances where the final size will be small or transparent, like in the cases of social media posts, small video thumbnails or printing on small SWAG items like pens and notepads.
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Stacked Logo
This version is used in a few instances in which the final size is more rectangular, in small digital applications, large outdoor flag applications or printing on promotional items such as water bottles, or tote bags.
Primary Brand Colors
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NYU Violet
PMS: 2597
CMYK: C85, M100, Y0, K0
RGB: R87, G6, B140
HEX: 57068c -
NYU Ultra Violet
PMS: 266 C
CMYK: Cannot achieve Ultra Violet in print with CMYK
RGB: R137 G0 B225
HEX: #8900e1
Secondary Brand Colors
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GPH Deep Green
PMS: 348
CMYK: C84, M18, Y71, K3
RGB: R84, G148, B112
HEX: 549470 -
GPH Medium Green
PMS: 376
CMYK: C55, M3, Y100, K0
RGB: R148, G188, B77
HEX: 94bc4d -
GPH Yellow
PMS: 381
CMYK: C18, M0, Y87, K0
RGB: R220, G225, B85
HEX: dce155 -
GPH Sky Blue
PMS: 298
CMYK: C50, M10, Y0, K0
RGB: R142, G189, B231
HEX: 8ebde7
NYU Perstare is our primary typeface. This versatile font family can be combined with recommended secondary typefaces to achieve different tones. That flexibility helps our communications appeal to many of our different audiences, including students, parents, alumni, faculty and staff, peers, and supporters, while maintaining a thematically consistent brand. Font choice also establishes a clear hierarchy of information, allowing audiences to easily navigate your communications. Drawing on the energy of human connections and NYU’s urban heart, NYU Perstare—paired with organic flourishes—represents all that the University encompasses through its bold, strong presence. Its name, drawn from our motto, perstare et praestare (to persevere and to excel), is a nod to the NYU spirit of persistence and ingenuity that has been foundational to our continued excellence.