Jennifer Cantrell
Jennifer Cantrell
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Associate Professor of Social and Behavioral Sciences
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Professional overview
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Jennifer Cantrell, DrPH, MPA, is an Associate Professor in the Department of Social and Behavioral Sciences at the NYU School of Global Public Health. Her research investigates emerging trends in tobacco and nicotine use and industry marketing, and explores clinical, countermarketing and policy interventions to diminish tobacco's appeal and promote health equity.
Dr. Cantrell currently leads a National Cancer Institute (NCI)-funded grant (R01CA268932) that uses Multiphase Optimization STrategy (MOST) to optimize cessation treatment for smokers living with HIV in clinical care. This study uses MOST, implementation science and decision analysis to test four interventions targeting multilevel barriers to quitting for people living with HIV, with the aim of developing a cost-effective, scalable and sustainable treatment package delivered in HIV clinical care. In other funded research, Dr. Cantrell uses diverse data sources and methods to explore evolving tobacco and nicotine use patterns and the commercial determinants that drive use. Her research also examines innovative digital counter-marketing strategies with a focus on achieving optimal exposure levels and effective counter-messaging.
Dr. Cantrell is a Co-Investigator with the National Institute on Drug Abuse (NIDA)-funded R25 training grant on Optimization of Behavioral and Biobehavioral Interventions (PI: Linda Collins). She is Chair of Early Career Faculty Outreach for the NYU Center for the Advancement and Dissemination of Intervention Optimization (CADIO), which trains investigators in intervention optimization methodologies worldwide. She has also served on the Advisory Committees for the Treatment Network and the Health Equity Network for the Society for Research on Nicotine and Tobacco. Dr. Cantrell has published over 70 scientific articles and co-authored a chapter on “Communication, Marketing and Tobacco-related Disparities” in the NCI Monograph 22: A Socioecological Approach to Tobacco-related Disparities. Her research has been published in the American Journal of Public Health, Addiction, Nicotine & Tobacco Research and other leading journals, and featured in media outlets such as The Wall Street Journal, NPR, and The Boston Globe. She also received the highly competitive National Institutes of Health Loan Repayment Program award from the National Institute of Minority Health and Health Disparities for her work on tobacco disparities and health equity.
Prior to joining NYU GPH, Dr. Cantrell was a Managing Director and Scientist at Truth Initiative, a national non-profit research and education organization focused on tobacco use prevention and cessation, where she evaluated and conducted research on national anti-smoking mass media efforts, including the award-winning truth® campaign and the Centers for Disease Control’s Tips for Former Smokers campaign. As part of this work, she led the development of the winning proposal for the 2017 Berreth Award for Excellence in Public Health Communication. She earned her DrPH from Columbia University’s Mailman School of Public Health and her MPA from Columbia University School of International and Public Affairs. She completed postdoctoral training in the NIDA program for Behavioral Science Training in Drug Abuse Research at National Development Research Institutes in New York, NY. -
Areas of research and study
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Alcohol, Tobacco and Driving PoliciesBehavioral ScienceHealth DisparitiesPopulation HealthPublic Health PolicySocial BehaviorsSocial epidemiology
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Publications
Publications
National enforcement of the Family Smoking Prevention and Tobacco Control Act at point-of-sale
AbstractKirchner, T., Villanti, A. C., Tacelosky, M., Anesetti-Rothermel, A., Gao, H., Pearson, J. L., Ganz, O., Cantrell, J., Vallone, D., & Abrams, D. S. (n.d.).Publication year
2015Journal title
Tobacco Regulatory ScienceVolume
1Issue
1Page(s)
24-35Abstract~Optimization of Smoking Cessation Interventions via Multiphase Optimization STrategy (MOST): Basic Concepts, Practical Considerations and New Developments
AbstractCollins, L., Guastaferro, K., Strayhorn, J., Cantrell, J., Kimber, C., & Piper, M. (n.d.).Publication year
2024Abstract~Pathway from Exposure to an E-Cigarette Prevention Social Media Campaign to Increased Quitting Intentions : A Randomized Trial Among Young Adult E-Cigarette Users
AbstractD’Esterre, A. P., Tulsiani, S., Hair, E. C., Aseltine, M., Yu, L. Q., Ichimiya, M., Bingenheimer, J. B., Cantrell, J., & Evans, W. D. (n.d.).Publication year
2025Journal title
International journal of environmental research and public healthVolume
22Issue
2AbstractIn 2022, 26–31% of young adults reported using e-cigarettes in the previous 30 days. Research supports the effectiveness of mass media health campaigns in changing targeted attitudes and behaviors regarding nicotine use. However, the effect of social media campaigns and the pathway through which they change attitudes and behaviors require more research. This randomized controlled experiment examines the pathway through which exposure to an e-cigarette prevention social media campaign influences intentions to quit e-cigarettes among young adults who currently use e-cigarettes. Participants (n = 160) aged 18 to 24 years old were recruited through Virtual Lab in Facebook and Instagram. Structural equation modeling (SEM) was used to examine the pathway from campaign exposure, to changes in targeted attitudes, and finally to intentions to quit e-cigarettes in the next year. Ad exposure was significantly associated with stronger anti-industry attitudes, independence from e-cigarettes, and risk perceptions. These campaign-targeted attitudes were significantly associated with greater intentions to quit e-cigarettes (anti-industry attitudes (OR = 1.43), independence (OR = 1.50), and risk perception (OR = 1.71)). The findings suggest that exposure to an e-cigarette prevention social media campaign can affect targeted attitudes, which in turn improve intentions to quit. Future research should examine behavior changes and compare the effects between those currently using e-cigarettes and those not using them.Patterns in first and daily cigarette initiation among youth and young adults from 2002 to 2015
AbstractCantrell, J., Bennett, M., Mowery, P., Xiao, H., Rath, J., Hair, E., & Vallone, D. (n.d.).Publication year
2018Journal title
PloS oneVolume
13Issue
8AbstractThis study’s objective was to describe long-term trends and patterns in first cigarette use (cigarette initiation) and daily cigarette use (daily initiation) among youth and young adults in the U.S. We used cross-sectional survey data from the National Survey on Drug Use and Health, 2002–2015, to estimate annual incidence of first cigarette use (N = 270,556) and first daily cigarette use (N = 373,464) for each year by age groups, race/ethnicity and gender, examining trends over time and the average annual change in initiation for each group. Several clear patterns emerged: 1) cigarette initiation and daily initiation significantly decreased over time among those aged 12–14 and 15–17 and these trends were consistent among nearly all racial/ethnic and gender subgroups; 2) among 18–21 year olds, cigarette initiation sharply increased through 2009, surpassing rates among 15–17 year olds, and sharply declined through 2015 while remaining higher than rates among the younger group, and this trend was consistent for almost all racial/ethnic subgroups; 3) daily initiation for those aged 18–21 significantly declined, and this was significant among most subgroups 4) there was no change in cigarette initiation and daily initiation for 22–25 year olds overall and most subgroups; 5) there was a significant increase in cigarette initiation for 22–25 year old Hispanics males and daily initiation for 22–25 year old males. This study provides a comprehensive look at trends in cigarette and daily initiation among U.S. youth and young adults. Despite notable declines in smoking initiation among youth and young adult populations over the last two decades, targeted prevention and policy efforts are needed for subgroups at higher risk, including young adults and Hispanic males.Patterns of combustible tobacco use in U.S. young adults and potential response to graphic cigarette health warning labels
AbstractVillanti, A. C., Pearson, J. L., Cantrell, J., Vallone, D. M., & Rath, J. M. (n.d.).Publication year
2015Journal title
Addictive BehaviorsVolume
42Page(s)
119-125AbstractIn the evolving landscape of tobacco use, it remains unclear how tobacco control efforts should be designed and promoted for maximum impact. The current study links the identification of latent classes of young adult combustible tobacco users with anticipated responses to graphic health warning labels (HWLs). Data were collected in January 2012 using an online address-based panel as part of the Legacy Young Adult Cohort Study, and analyses were conducted in 2013. Latent class analyses identified five groups of tobacco users in a national sample of 4,236 young adults aged 18-34. years: (1) little cigar/cigarillo/bidi (LCC) and hookah users (4%); (2) nonusers, open to smoking (3%); (3) daily smokers who self-identify as "smokers" (11%); (4) nondaily, light smokers who self-identify as "social or occasional smokers" (9%); and (5) nonusers closed to smoking (73%). Of the nonusers closed to smoking, 23% may be better characterized as at risk for tobacco initiation. Results indicate differences in the potential effectiveness of HWLs across classes. Compared to the daily "smokers," LCC and hookah users (RRR. =. 2.35) and nonusers closed to smoking (RRR. =. 2.33) were more than twice as likely to report that new graphic HWLs would make them think about not smoking. This study supports the potential of graphic HWLs to prevent young nonusers from using tobacco products. It suggests that the extension of prominent HWLs to other tobacco products, including LCCs and hookah tobacco, may also serve a prevention function.Patterns of E-Cigarette Use among Youth and Young Adults : Review of the Impact of E-Cigarettes on Cigarette Smoking
AbstractGlasser, A., Abudayyeh, H., Cantrell, J., & Niaura, R. S. (n.d.).Publication year
2019Journal title
Nicotine and Tobacco ResearchVolume
21Issue
10Page(s)
1320-1330AbstractThere is concern that e-cigarette use among youth and young adults (YAs) may lead to future cigarette or other combustible tobacco product use. A synthesis of the literature on this topic is needed because existing longitudinal studies are limited in number and not consistent in their conclusions. We conducted a search in PubMed through December 31, 2017 for peer-reviewed studies related to e-cigarette patterns of use. Of 588 relevant studies, 26 had a youth or YA sample, were longitudinal in design, and assessed e-cigarette use at baseline and cigarette smoking at follow-up. Most studies followed a sample over time and compared cigarette smoking at follow-up between baseline e-cigarette users and nonusers. Other studies examined the difference at follow-up in cigarette smoking status among smokers according to e-cigarette use at baseline. Results suggest that, among never smokers, e-cigarette use is associated with the future (6 months to 2.5 years) cigarette trial; however, firm conclusions cannot be drawn because of limitations including small sample size, measurement of experimental use (ie, ever use, past 30-day use) rather than established use, and inadequate controls for potentially confounding variables. Conclusions also cannot be drawn from studies examining the impact of e-cigarette use among smokers due to the limited number of studies and additional limitations. A comprehensive understanding of this literature is needed to inform policy makers and consumers for evidence-based decision-making and to guide future research on e-cigarette use among youth and young adults. Implications: The present article provides a review of the impact of e-cigarette use on subsequent cigarette smoking among youth and YAs. Studies presented here suggest that e-cigarette use among nonsmokers is associated with subsequent cigarette smoking, but study designs are subject to numerous limitations. Future research should focus on addressing the characteristics that put youth and YAs at the risk of using either product and how appeal and accessibility of these products are related to product use in order to inform future policy-making.Patterns of E-cigarette use and subsequent cigarette smoking cessation over 2 Years (2013/2014-2015/2016) in the population assessment of tobacco and health study
AbstractGlasser, A. M., Vojjala, M., Cantrell, J., Levy, D. T., Giovenco, D. P., Abrams, D. S., & Niaura, R. S. (n.d.).Publication year
2021Journal title
Nicotine and Tobacco ResearchVolume
23Issue
4Page(s)
669-677AbstractIntroduction: Understanding the population impact of e-cigarettes requires determining their effect on cigarette smoking cessation. Methods: Using the US Population Assessment of Tobacco and Health cohort, we examined smoking cessation among adult current cigarette smokers at Wave 1 with follow-up data at Waves 2 and 3 (n = 9724). Results: By Wave 3 (2015/2016), 17.3% of smokers had quit smoking. Smokers using e-cigarettes daily or who increased to daily use over the three waves were two to four times more likely to have quit in the short term (Peer Mentors' Perceptions of Barriers and Facilitators to Helping Smokers Living with HIV Quit
AbstractCantrell, J., Shelley, D., & El-Shahawy, O. (n.d.).Publication year
2023Abstract~Peer mentors’ perceptions of barriers and facilitators to cessation for people living with HIV who smoke
AbstractCantrell, J., Rahman, F., Srivastava, M., & Safi, Z. (n.d.).Abstract~Perceptions and perceived impact of graphic cigarette health warning labels on smoking behavior among U.S. young adults
AbstractVillanti, A. C., Cantrell, J., Pearson, J. L., Vallone, D. M., & Rath, J. M. (n.d.).Publication year
2014Journal title
Nicotine and Tobacco ResearchVolume
16Issue
4Page(s)
469-477AbstractIntroduction: In 2011, the Food and Drug Administration published a final rule requiring cigarette packages and advertisements to include graphic health warning labels (HWLs) with new warning statements. Implementation of this rule has been stalled by legal challenge. This study assessed correlates of smoking-related intentions related to graphic HWLs among current cigarette smokers and nonsmokers in a national sample of U.S. young adults aged 18-34. Methods: Data were collected from 4,236 participants aged 18-34 using an online panel in January 2012 for the Legacy Young Adult Cohort Study. Analyses were weighted to provide nationally representative estimates. Our main outcome was assessed with a single item: "Do you think that new warning labels with graphic pictures would make you think about not smoking?" Results: Twenty-two percent of the young adults were current cigarette smokers. Fifty-three percent endorsed that new graphic HWLs would make them think about not smoking (40% among current smokers compared with 56% among nonsmokers). Among nonsmokers, those aged 18-24, females, Hispanics, and those who were aware of graphic cigarette HWLs were more likely to report intention to not smoke related to graphic HWLs. Among current smokers, intending to quit within the next 6 months was correlated with intention resulting from graphic HWLs. Hispanic ethnicity and intention to quit within 30 days were strong correlates of intention in light, nondaily, and self-identified social/occasional smokers. Conclusions: This study supports previous findings that graphic HWLs play an important role in preventing smoking, in addition to encouraging cessation in young adults.Perceptions of and experiences with cigarette and e-cigarette use among a diverse population of US latino adolescents and young adults
AbstractAlonso, F., Rath, J., Ramírez, A. S., Cantrell, J., Jordan, A., Suarez, S., & Moran, M. B. (n.d.).Publication year
2023Journal title
American Journal of Health PromotionVolume
37Issue
5Page(s)
646-653AbstractPurpose: To determine potential unique factors influencing cigarette and e-cigarette use in US Latino youth. Approach: We conducted a qualitative study assessing cigarette and e-cigarette perceptions and experiences, including experiences with/perceptions of the products, cultural influences and influences of friends and family. Setting: Four online discussion boards, conducted in October 2020. Participants: 92 Latino youth aged 15-21 years living in the US. Method: Data from the discussion groups were coded and analyzed by three trained coders using a thematic analysis approach. Results: Stress relief emerged as the dominant theme connected with both cigarettes and e-cigarettes. Apart from stress, perceptions of and experiences with the products differed. E-cigarettes were commonly viewed as trendy and cool and participants often reported using them due to curiosity and popularity. Participants commonly compared e-cigarettes to cigarettes, noting benefits of e-cigarettes. Participants also noted more negative short and long-term health effects of cigarette use, and discussed generational differences between the two products. Conclusion: Findings from this study help address a dearth of research examining tobacco use among diverse groups of Latino youth. Findings indicate that despite differences in country of heritage, Latino youth are united by similar opinions about cigarettes and e-cigarettes. Additionally, they share cultural values and experiences which could be leveraged for tobacco control communications that cut across populations of Latino youth.Physical Activity, Cigarette Smoking, and Depression Among People with HIV
AbstractSantaBarbara, N. J., St. Hilaire, M. A., Konkle-Parker, D. J., Comulada, W. S., Cantrell, J., D’Souza, A., Foronjy, R., Koletar, S. L., Mimiaga, M. J., Palella, F. J., Merenstein, D., Rubtsova, A. A., Raju, S., Martinez, C. A., Hanna, D. B., Drummond, M. B., Weber, K. M., Wang, R., & Erlandson, K. M. (n.d.).Publication year
2025Journal title
AIDS and BehaviorAbstractPeople with HIV (PWH) smoke cigarettes 2–3 times more and are 3 times more likely to have clinical depression relative to the general population. Physical activity (PA) can aid in smoking cessation and reduce depression in the general population; the role of PA for smoking cessation among PWH is unknown. Data collected between October 2021-September 2022 from the Multicenter AIDS Cohort Study (MACS)/Women Interagency HIV Study (WIHS) Combined Cohort Study (MWCCS) were analyzed using logistic regression and structural equation modeling to examine associations between cigarette smoking, PA and depression. Among adult PWH (n = 1584), 505 were insufficiently active (MET-min/week ≤ 500), 400 were currently smoking, and 420 had clinically significant depressive symptoms (CES-D ≥ 16). The odds of current smoking were significantly higher among PWH who were insufficiently active compared to sufficiently active, even after adjusting for age, sex, body mass index, race, ethnicity, substance use, and viral load (aOR = 1.40 [95% CI: 1.04–1.87], p = 0.03). Similarly, the odds of current smoking were significantly higher among PWH with more symptoms of depression in adjusted models (aOR = 1.57 [95% CI: 1.16–2.12], p = 0.003). When stratified by sex, the odds of current smoking remained significantly higher among female PWH, but not male PWH who were insufficiently active. The odds of current smoking also remained significantly higher among females but not males with more symptoms of depression. Structural equation modeling indicated that PA and depression have independent and direct effects on smoking among PWH. Physical inactivity and depression are associated with smoking, but longitudinal studies are needed to better understand directionality and causality.Physician and dentist tobacco use counseling and adolescent smoking behavior : Results from the 2000 National Youth Tobacco Survey
AbstractShelley, D., Cantrell, J., Faulkner, D., Haviland, L., Healton, C., & Messeri, P. (n.d.).Publication year
2005Journal title
PediatricsVolume
115Issue
3Page(s)
719-725AbstractObjective. The present study describes patterns of tobacco use counseling among physicians and dentists as reported by adolescents and determines the association between provider advice to quit and cessation activities among current smokers. Methods. Data were analyzed from the 2000 National Youth Tobacco Survey, an anonymous, self-administered, school-based survey. The National Youth Tobacco Survey was administered to a nationally representative sample of 35 828 students in grades 6 to 12 in 324 schools. Results. Thirty-three percent of adolescents who visited a physician or a dentist in the past year reported that a physician counseled them about the dangers of tobacco use, and 20% reported that a dentist provided a similar message. Among students who smoked in the past year, 16.4% received advice to quit from a physician and 11.6% received advice to quit from a dentist. Physician or dentist advice to quit was correlated with 1 or more quit attempts in the past 12 months. Conclusion. On the basis of adolescent reports, physician and dentist practice patterns remain well below recommended guidelines. Results suggest that provider advice to quit is associated with cessation activity. Additional studies are needed to confirm whether the low prevalence of brief provider tobacco use counseling is a missed opportunity to affect adolescent smoking behavior.Progression to established patterns of cigarette smoking among young adults
AbstractHair, E., Bennett, M., Williams, V., Johnson, A., Rath, J., Cantrell, J., Villanti, A., Enders, C., & Vallone, D. (n.d.).Publication year
2017Journal title
Drug and alcohol dependenceVolume
177Page(s)
77-83AbstractBackground As tobacco control policies have been implemented across the U.S. over the past decade, patterns of smoking cigarettes have significantly changed, particularly among young adults. For many users, the typical daily use pattern of smoking several packs of cigarettes per day has been supplanted by a variety of use patterns, often referred to as light, intermittent, and occasional smoking. Methods The aim of this study was to examine progression to established smoking patterns among a nationally representative, longitudinal sample of young adults (n = 9791). Using repeated measures latent class techniques (RMLCA), we modeled the distribution of cigarette smoking intensity over time and latent class categories. Results Findings demonstrate that young adults fall into three discrete classes that reflect probabilities for never to low use, daily use, and variable cigarette use for progression to established use of cigarettes: 79.3% fall into the class of “never or ever users” of cigarettes (no current use of cigarettes), 11.3% fall into the class of “rapid escalators” or daily users of cigarettes, and 9.4% fall into the “dabbler” class. Smoking patterns were found to be stable by the age of 21. Conclusions Intervening prior to age 21 has the potential to disrupt progression to established smoking and reduce the long-term health consequences of smoking in this age group.Purchasing patterns and smoking behaviors after a large tobacco tax increase : A study of Chinese Americans living in New York City
AbstractCantrell, J., Hung, D., Fahs, M. C., & Shelley, D. (n.d.).Publication year
2008Journal title
Public Health ReportsVolume
123Issue
2Page(s)
135-146AbstractObjectives. Tobacco taxes are one of the most effective policy interventions to reduce tobacco use. Tax avoidance, however, lessens the public health benefits of higher-priced cigarettes. Few studies examine responses to cigarette tax policies, particularly among high-risk minority populations. This study examined the prevalence and correlates of tax avoidance and changes in smoking behaviors among Chinese American smokers in New York City after a large tax increase. Methods. We conducted a cross-sectional study with data for 614 male smokers from in-person and telephone interviews using a comprehensive householdbased survey of 2,537 adults aged 18-74 years. Interviews were conducted in multiple Chinese dialects. Results. A total of 54.7% of respondents reported engaging in at least one low- or no-tax strategy after the New York City and New York State tax increases. The more common strategies for tax avoidance were purchasing cigarettes from a private supplier/importer and purchasing duty free/overseas. Higher consumption, younger age, and number of years in the U.S. were consistently associated with engaging in tax avoidance. Younger and heavier continuing smokers were less likely to make a change in smoking behavior in response to the tax increase. Despite high levels of tax avoidance and varying prices, nearly half of continuing smokers made a positive change in smoking behavior after the tax increase. Conclusions. Expanded legislation and enforcement must be directed toward minimizing the availability of legal and illegal low- or no-tax cigarette outlets. Public education and cessation assistance customized for the Chinese American community is key to maximizing the effectiveness of tobacco tax policies in this population.Rapid increase in e-cigarette advertising spending as Altria’s markten enters the marketplace
AbstractCantrell, J., Emelle, B., Ganz, O., Hair, E. C., & Vallone, D. (n.d.).Publication year
2016Journal title
Tobacco controlVolume
25Issue
E1Page(s)
e16-e18Abstract~Reasons for Cigarillo Use Among Young Adult Established and Experimental Users: Findings from the Population Assessment of Tobacco and Health Study
AbstractCantrell, J., & Ganz, O. (n.d.).Publication year
2023Abstract~Recognition, use and perceptions of JUUL among youth and young adults
AbstractWillett, J. G., Bennett, M., Hair, E. C., Xiao, H., Greenberg, M. S., Harvey, E., Cantrell, J., & Vallone, D. (n.d.).Publication year
2019Journal title
Tobacco controlVolume
28Issue
1Page(s)
115-116Abstract~Recruiting and retaining youth and young adults : Challenges and opportunities in survey research for tobacco control
AbstractCantrell, J., Hair, E. C., Smith, A., Bennett, M., Rath, J. M., Thomas, R. K., Fahimi, M., Dennis, J. M., & Vallone, D. (n.d.).Publication year
2018Journal title
Tobacco controlVolume
27Issue
2Page(s)
147-154AbstractIntroduction Evaluation studies of population-based tobacco control interventions often rely on large-scale survey data from numerous respondents across many geographic areas to provide evidence of their effectiveness. Significant challenges for survey research have emerged with the evolving communications landscape, particularly for surveying hard-to-reach populations such as youth and young adults. This study combines the comprehensive coverage of an address-based sampling (ABS) frame with the timeliness of online data collection to develop a nationally representative longitudinal cohort of young people aged 15-21. Methods We constructed an ABS frame, partially supplemented with auxiliary data, to recruit this hard-to-reach sample. Branded and tested mail-based recruitment materials were designed to bring respondents online for screening, consent and surveying. Once enrolled, respondents completed online surveys every 6 months via computer, tablet or smartphone. Numerous strategies were utilized to enhance retention and representativeness Results Results detail sample performance, representativeness and retention rates as well as device utilization trends for survey completion among youth and young adult respondents. Panel development efforts resulted in a large, nationally representative sample with high retention rates. Conclusions This study is among the first to employ this hybrid ABS-to-online methodology to recruit and retain youth and young adults in a probability-based online cohort panel. The approach is particularly valuable for conducting research among younger populations as it capitalizes on their increasing access to and comfort with digital communication. We discuss challenges and opportunities of panel recruitment and retention methods in an effort to provide valuable information for tobacco control researchers seeking to obtain representative, population-based samples of youth and young adults in the U.S. as well as across the globe.Shelley et al. respond
AbstractCantrell, J., Shelley, D., Cantrell, M. J., Moon-Howard, J., Ramjohn, D. Q., & VanDevanter, N. (n.d.).Publication year
2008Journal title
American journal of public healthVolume
98Issue
1Page(s)
5Abstract~Sociodemographic disparities in the tobacco retail environment in Washington, DC : A spatial perspective
AbstractAnesetti-Rotherme, A., Herman, P., Bennett, M., English, N., Cantrell, J., Schillo, B., Hair, E. C., & Vallone, D. M. (n.d.).Publication year
2020Journal title
Ethnicity and DiseaseVolume
30Issue
3Page(s)
479-488AbstractObjective: Studies assessing sociodemographic disparities in the tobacco retail environment have relied heavily on non-spatial analytical techniques, resulting in potentially misleading conclusions. We utilized a spatial analytical framework to evaluate neighborhood sociodemographic disparities in the tobacco retail environment in Washington, DC (DC) and the DC metropolitan statistical area (DC MSA). Methods: Retail tobacco availability for DC (n=177) and DC MSA (n=1,428) census tract was assessed using adaptive-bandwidth kernel density estimation. Density surfaces were constructed from DC (n=743) and DC MSA (n=4,539) geocoded tobacco retailers. Sociodemographics were obtained from the 2011-2015 American Community Survey. Spearman's correlations between sociodemographics and retail density were computed to account for spatial autocorrelation. Bivariate and multivariate spatial lag models were fit to predict retail density. Results: DC and DC MSA neighborhoods with a higher percentage of Hispanics were positively correlated with retail density (rho = .3392, P = .0001 and rho = .1191, P = .0000, respectively). DC neighborhoods with a higher percentage of African Americans were negatively correlated with retail density (rho = -.3774, P = .0000). This pattern was not significant in DC MSA neighborhoods. Bivariate and multivariate spatial lag models found a significant inverse relationship between the percentage of African Americans and retail density (Beta = -.0133, P = .0181 and Beta = -.0165, P = .0307, respectively). Conclusions: Associations between neighborhood sociodemographics and retail density were significant, although findings regarding African Americans are inconsistent with previous findings. Future studies should analyze other geographic areas, and account for spatial autocorrelation within their analytic framework.Swisher Sweets a Artist Project' : Using musical events to promote cigars
AbstractGanz, O., Rose, S. W., & Cantrell, J. (n.d.).Publication year
2018Journal title
Tobacco controlVolume
27Issue
e1Page(s)
E93-E95Abstract~Testing certain and uncertain incentives on study retention in a longitudinal social media survey among young adults : An embedded recruitment trial
AbstractCantrell, J., Ichimiya, M., Mowery, P., D’Esterre, A. P., Bingenheimer, J., Tulsiani, S., Hair, E. C., Kreslake, J. M., Martin, M., Gerard, R., & Evans, W. D. (n.d.).Publication year
2025Journal title
Digital HealthVolume
11AbstractIntroduction: Incentives can be effective in survey research but evidence is limited on how incentive type impacts survey retention in longitudinal social media-based surveys. This study examined how certain and uncertain incentives affect study retention among US young adults recruited online and whether incentive effects vary by sociodemographic factors. Methods: Participants were randomized in a 1:1:1 ratio to a three-arm parallel trial (n = 1615) with (1) a lottery for a $200 gift card (uncertain), (2) a cash equivalent (CE) of a $5 gift card per survey (certain); or (3) a combination of both options (combined), and were surveyed at baseline, 30 days, and 60 days. This study focused on survey retention at 30 days (among baseline completers, n = 1491) and 60 days (among 30-day completers, n = 1018). Participants were not blinded to their condition but were blinded to other conditions and researchers were blinded until data collection was complete. Logistic regressions examined survey retention as a function of incentive condition and sociodemographics, with additional analyses of interaction effects. We report average marginal effects (AMEs) with significance defined as p < 0.05. Results: The certain CE was effective for survey retention versus the lottery at 30-day follow-up only (43.8% [lottery] vs. 77.7% [CE], AME: 0.346, p < 0.000); there were no differences between CE versus lottery at 60-day follow-up (76.1% [lottery] and 81.3% [CE], AME: 0.054, p = 0.192). The combined incentive demonstrated significantly higher retention at both follow-ups versus the lottery but no significant advantage over the CE. Incentive effectiveness showed minimal variation across sociodemographic factors. Discussion: This study is among the few to experimentally test incentives for retention in online social-media based research. A certain CE was most effective for short-term web survey retention among young adults compared with a lottery. Findings suggest that small guaranteed rewards may better motivate study retention than uncertain larger amounts.Testing certain and uncertain incentives on study retention in a longitudinal social media-based web survey among young adults
AbstractCantrell, J., Ichimiya, M., Mowery, P., D’Esterre, A., Bingenheimer, J., Hair, E., Tulsiani, S., Gerard, R., Marin, M., & Evans, D. (n.d.).Publication year
2024Abstract~The $5 man : The underground economic response to a large cigarette tax increase in New York City
AbstractShelley, D., Cantrell, J., Moon-Howard, J., Ramjohn, D. Q., & Van Devanter, N. L. (n.d.).Publication year
2007Journal title
American journal of public healthVolume
97Issue
8Page(s)
1483-1488AbstractObjectives. We examined the mechanisms by which living in a disadvantaged minority community influences smoking and illegal cigarette sale and purchasing behaviors after a large cigarette tax increase. Methods. Data were collected from 14 focus groups (n=104) that were conducted during the spring of 2003 among Blacks aged 18 years and older living in New York City. Results. A large tax increase led to what focus group participants described as a pervasive illegal cigarette market in a low-income minority community. Perceived pro-smoking community norms, a stressful social and economic environment, and the availability of illegal cigarettes worked together to reinforce smoking and undermine cessation. Conclusions. Although interest in quitting was high, bootleggers created an environment in which reduced-price cigarettes were easier to access than cessation services. This activity continues to undermine the public health goals of the tax increase.