Intervention Optimization: GPH’s Answer to the Public Health Challenge of Behavior Change

April 19
2-4pm
708 Broadway, Room 801 / Online Panel Discussion: 2PM - 3:30PM Reception: 3:30PM - 4PM

Hosted by the GPH Department of Social and Behavioral Sciences and the Center for Advancement and Dissemination of Intervention Optimization (cadio)

Human behavior is a determining factor in many diseases, both non-communicable (cancer, heart disease) and communicable (HIV, COVID-19). Interventions aimed at changing human behavior, for example helping people to quit smoking or to engage fully in the HIV care continuum, could potentially save hundreds of millions of lives worldwide.

Faculty in the Social and Behavioral Sciences department in GPH are on the vanguard of a movement to reinvent the scientific paradigm for development of behavioral interventions. Led by GPH’s Center for Advancement and Dissemination of Intervention Optimization (cadio), these faculty are working within a framework that integrates ideas from several disparate fields, including behavioral science, implementation science, industrial engineering, decision analysis, and health economics. This framework, which can be applied in any area of public health, enables development of optimized interventions for unparalleled effectiveness and efficiency. 

This event will offer a brief, nontechnical introduction to the new intervention optimization paradigm, and then will feature intervention optimization work in HIV, smoking cessation, prevention of cardiovascular disease, and implementation science. Time will be set aside for open discussion, and a reception will follow.

Featured Speakers:

  • Linda M. Collins, Professor of Social and Behavioral Sciences, Professor of Biostatistics, Director of Center for Advancement and Dissemination of Intervention Optimization, GPH
  • Marya Gwadz, Professor of Social Work, Associate Dean for Research, Silver School of Social Work
  • Stephanie Cook, Assistant Professor of Social and Behavioral Sciences, Assistant Professor of Biostatistics, GPH
  • Jennifer Cantrell, Assistant Professor of Social and Behavioral Sciences, GPH
  • Kate Guastaferro, Assistant Professor of Social and Behavioral Sciences, Associate Director of the Center for the Advancement and Dissemination of Intervention Optimization, GPH

Current NYU students, faculty, and staff can attend in-person at 708 Broadway or by Zoom. The general public is welcome to attend only by Zoom. Registration is required.

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